Items under a price

Will there ever be a time when places stop doing the old and really pointless sales technique of “under £100” then slapping a price on it of £99.99 it’s so stupid. Yeah it’s technically true but what’s the point? Anyone that didn’t want to spend £100 isn’t suddenly going to go “wow that’s fantastic! It’s under £100 now, I’ll buy it now.”

Just list it as £99.99 and forget the “under” part of the adverts. I’d be saddened to meet anyone that really pays attention to things like that.